Why I launched a sustainable, eco-friendly, carbon-neutral, vegan-friendly and plastic FREE_ male skincare brand.

“If you’re not making someone else’s life better, then you’re wasting your time. Your life will become better by making someone else’s life better.” – Will Smith.

Give your life meaning.

The reality of life is that we all must come to accept that our time here is limited. Your life is your life, no matter how long it lasts, and it is up to us as individuals to decide what we’re going to do with it.

“All that we have to decide is what to do with the time that is given to us.” – J. R. R. Tolkien.

This is one of my favourite quotes of all time because I believe it is a great acknowledgment that we are all responsible for what we do with our lives. Many people have different ideas of what their purpose in life is, some, unfortunately never find it! Regardless, our experience here as individuals is a unique one and I have personally committed to – doing something that means something and gives value to humanity. Not just in one, but all areas of my life and I believe if you do something that serves others, you will be rewarded by living a life of happiness and fulfilment.

“Only those who have learned the power of sincere and selfless contribution experience life’s deepest joy: true fulfilment.” – Tony Robbins.

Time and freedom.

I think we all have a desire inside of us to create a life for ourselves that allows us more time to do what makes us happy and excited; more time with loved ones, more time travelling, more time exercising, more time for ourselves, etc. We want the freedom to experience this world how we choose to…

For me then, I decided to launch another business, but it couldn’t just be anything and it couldn’t just be about money – it had to be something I cared about! And it had to be something that would make an impact in the world; and maybe even transform an entire industry.

My Vision.

I believe that we are all here to experience everything the world has to offer and to love our life as a journey. But whilst we are here it is our duty, as humans, to help as many people as possible, to contribute to this world, and to leave this planet better than we found it.

Men’s skincare.

I have a huge passion for health and wellness; I believe we should all take care, look after and love ourselves whilst we’re here. Part of this means that I take great care in my wellness and vitality through the means of skincare and grooming. I believe and it has been scientifically proven that the health of our skin can directly impact our ‘feel-good’ emotions.

However, I have always felt that there is something not quite right…

Walk into the cosmetic and beauty section of any store and you are likely to be overwhelmed with the vast number of products available to you. So many ‘big-name’ brands that market their products perfectly to make us purchase them. So many products that ‘we must have’ if we want to look great.

Every time you walk into these stores are you not fed up of walking down isles and isles of plastic contained products. It’s great secret anymore that plastic is harming our planet. And what about the products you’re applying to your skin; filled with plastic micro-beads, chemicals and toxins that are ultimately not good for your health and vitality.

(Source: Photo edited by Author)

Frustrated with the lack of commitment from large corporations to make the necessary changes in order to preserve our planet, the concept of Purity for Men was developed in order to address these needs. 

Purity for Men.

Purity for men is a revolutionary skincare brand that doesn’t cost the Earth. A sustainable, eco-friendly, carbon-neutral, vegan-friendly and plastic FREE_ male grooming brand.

(Source: Photo by Author)

A powerful mission; an empowering mission; and a thriving desire to make a difference.

The mission.

Purity for Men is dedicated making products that are incredible for your health and vitality – and for making your grooming routine great for the planet. Our vision is to make the skincare and cosmetic industry, sustainable.

The vision.

To create a revolutionary men’s skincare brand that doesn’t cost the Earth. To break into a challenging industry with a vision that will transform male grooming. A completely plastic-free and sustainable skincare and grooming company for men. The vision will –

  • Enhance wellness and vitality.
  • Protect our planet.
  • Clean-up our oceans.
  • Take care of our animals by being cruelty-free.
(Source: Photo by Author)

The sustainable solution to male grooming.


In order for this to be possible, I wanted to make sure our values were implemented across the entire business; from the products, to the packaging and the labels. Our environment is so important to our lives and to the future of this planet. Purity for Men is brand that is –

  • Natural and organic products.
  • Sustainable and Eco-friendly.
  • Carbon neutral.
  • Plastic-FREE.
  • Bamboo re-fillable and recyclable packaging.
  • Compostable labels and outer packaging.
  • Vegan-friendly.
  • Cruelty-free.
  • Responsibly and ethically sourced.
(Source: Photo by Author)

We care about how we do things; about people; and about our planet.

Passion; deliverance; and meaning.

I wrote this article because I wanted to demonstrate that we can all create something; we can all do something that will make a difference. We are in this together at the end of the day – so let’s work together at leaving the world a little bit better than we found it.

There are three essential things I believe any successful business requires in today’s world; three things that are fundamental for your vision and idea:

  1. Passion – create something that you love and something you care about.
  2. Deliverance – if your vision is empowering enough; stay committed and stay disciplined and it will come to fruition.
  3. Meaning – make sure your idea is going to make a difference to the lives of others; and to the world.

Our world focus has taken a turn towards sustainability and ensuring we create a better world for future generations. Millennials and generation Z are leading the movements on eco-friendly products, veganism and plastic free production. Yet given what we know, as a global nation we have been slow to adopt and make the necessary change to ensure we are guaranteeing the preservation of our planet.

The male skincare industry has been so to adapt to the needs of the world; the needs of the people – Purity for Men is here to change that.

(Source: Photo by Author)

One thought on “Why I launched a sustainable, eco-friendly, carbon-neutral, vegan-friendly and plastic FREE_ male skincare brand.

  1. Hey Lad,

    Great post as always! Lost your contact info with new phone! Would love to connect give me a shout when you can!

    On Saturday, April 18, 2020, Your Limitless Life wrote:

    > Rob J. Tant posted: ” “If you’re not making someone else’s life better, > then you’re wasting your time. Your life will become better by making > someone else’s life better.” – Will Smith. Give your life meaning. The > reality of life is that we all must come to accept t” >

    Liked by 1 person

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